Privacy Policy

Effective date: October 8, 2026

Sursum Apparel LLC (“Sursum,” “we,” “us,” or “our”) respects your privacy. This policy explains what information we collect, how we use and share it, and the choices you have when you visit https://sursum.shop, place an order, create an account, join our email list, or chat with us.

Contact: info@sursum.shop Serving the Greater Kansas City Area

1. Information we collect

Information you give us

Name, email address, billing and shipping addresses, and phone number (if you provide one)
Order details and your choice of shipping or pickup at Holy Trinity School
Account login details
Messages you send us, including through our website chat
Waitlist sign-ups and your email preferences

Social sign-in. If you sign in with Google, Amazon, or Apple, that company shares your name and email address with us so we can create or connect your account. We never receive your password for those services.

Payment information. Payments are processed by our payment providers: WooPayments (powered by Stripe) and, when available, PayPal or Venmo. We don’t store full card numbers on our servers.

Information collected automatically. When you use the site, we and our partners collect your IP address, device and browser type, pages viewed, referring website, and actions like adding items to your cart or completing a purchase. We collect this with cookies, pixels, and similar tools, including:

WordPress.com / Jetpack Stats: site traffic statistics.
Reddit Pixel and Snapchat Pixel: advertising measurement and targeting. These tools record visits and shopping activity such as page views, add-to-cart, and purchases.
Server-side purchase events (Conversions API): For Reddit and Snapchat, our store also sends some event information straight from our server to those platforms. This can include page-view and purchase events, order value, the items you bought, and identifiers such as your IP address, browser details, and a hashed (scrambled) version of your email address. The platforms may use this to match the activity to an account you have with them.
Tidio: our website chat tool. It stores your chat messages and any contact details you give it.

2. How we use information

To process, fulfill, and support orders, including shipping and pickup at Holy Trinity School
To create and manage accounts
To send order emails, such as confirmations, shipping and tracking updates, and pickup-ready notices (we’ll ask for your OK to send pickup notification emails at checkout)
To send marketing emails, only if you opt in (see Section 5)
To answer your questions and chat messages
To measure and improve our ads and our site
To prevent fraud and keep our systems secure
To comply with the law and enforce our Terms of Service

Phone numbers. If you give us a phone number, we use it only for questions about your order or delivery. We don’t use phone numbers for marketing, and we don’t send marketing text messages.

3. Cookies and similar technologies

We and our partners use cookies and similar tools to keep your cart and checkout working, remember your preferences, measure site traffic, and (through the Reddit and Snapchat pixels) measure and target our ads. You can control cookies in your browser settings. Blocking some cookies may stop the cart or checkout from working.

4. When we share information

We share information only as described here:

Service providers that run our store: WordPress.com/Automattic (hosting, site statistics, and email subscriptions), WooCommerce and WooPayments/Stripe, PayPal, ShipStation and shipping carriers, and Tidio (chat). They use your information to provide services to us.
Advertising platforms: Reddit and Snapchat, through their pixels and server-side Conversions API (see Section 1), so we can measure our ads and show Sursum ads to people likely to be interested.
Sign-in providers: Google, Amazon, or Apple, if you choose to use them.
Legal and safety: professional advisors, and authorities when the law requires it or to protect rights and safety.
Business transfer: a buyer of our business, if we ever sell or transfer it. Your information would stay protected by this policy.

Do we “sell” your information? We don’t sell your personal information for money. Some state privacy laws count sharing data with ad platforms for targeted advertising as a “sale” or “sharing.” You can opt out of that at any time (see Section 6). We don’t share customer lists with DadTails or any other brand for their own marketing unless you separately agree.

5. Email choices

Order and pickup emails: These are about orders you place, such as confirmations, shipping updates, and pickup-ready notices. At checkout we’ll ask for your OK to send pickup notification emails.
Marketing emails: We send these only if you opt in, for example by joining our waitlist (powered by WordPress.com email subscriptions) or checking the separate marketing box at checkout. You don’t have to opt in to buy anything. They usually come about once a month, right before a drop. You can unsubscribe anytime with the link in any marketing email. You’ll still get emails about orders you place.
Text messages: We don’t send marketing text messages.

6. Opting out of targeted advertising

You can opt out of targeted advertising in any of these ways:

Email us at info@sursum.shop with “Do not sell or share” in the subject line. We’ll stop including your email address and order information in the server-side data we send to advertising platforms.
Use your browser’s controls: block third-party cookies, turn on tracking protection, or use a content blocker. This stops the pixels from collecting browsing data on our site.
Adjust your ad settings in your Reddit and Snapchat accounts to limit personalized ads.

7. Children’s privacy

Our store is for adults shopping for themselves and their families, including kids’ sizes. We don’t knowingly collect personal information directly from children under 13. If you think a child has given us information, email us and we’ll delete it.

8. Data retention

We keep order and account records as long as we need them for business, tax, dispute, and legal purposes. After that, we delete or anonymize them.

9. Security

We use reasonable administrative and technical safeguards to protect your information. No method of sending or storing data is 100% secure.

10. Your choices and rights

Update your account details in My Account.
Unsubscribe from marketing emails with the link in any marketing email.
Opt out of targeted advertising (see Section 6).
Ask to see, correct, or delete the personal information we hold about you by emailing info@sursum.shop. We may need to keep some records that the law requires us to keep.
Depending on where you live, you may have more rights under state privacy laws. Email us to use them, and we won’t treat you differently for doing so.

11. Visitors outside the U.S.

We operate in the United States. If you use the site from somewhere else, your information will be processed in the U.S.

12. Changes to this policy

We may update this policy by posting a new version on this page with a new effective date. If we make a significant change to how we use your information, we’ll post a notice on the site.

13. Contact

Privacy questions or requests: info@sursum.shop

Sursum Apparel LLC Serving the Greater Kansas City Area